December 8, 2025
Setting up an online store in India has never been easier, all because of the powerful yet intuitive e-commerce website builders that will guide you at every step to launch, operate, and scale your business with no technical skills whatsoever. Be it a startup, D2C brand, or growing enterprise, choosing the right platform is the biggest factor that determines your success.
In this blog, we’ll share the top 15 e-commerce website builder India and compare features with pricing for ideal use cases to help you choose the right one for your online business.
Why Choosing the Right E-commerce Website Builder Matters
Your website builder determines:
- Performance and speed of your website
- Custom options
- Mobile experience
- Payment Gateway Compatibility
- SEO structure
- Scalability
- Customer experience
- Long-term running cost
A good ecommerce website builder should allow you to have features such as product management, inventory control, analytics, marketing tools, and customer support on one platform.
Top 15 e-commerce website builders in India
1. Shopify – The Global Leader
Shopify remains the topmost choice for businesses of every size in India. Indeed, it is the best builder of websites for an online store due to its ease of use, powerful features, and unmatched scalability.
Best For:
D2C brands, apparel stores, beauty brands, electronics, and multi-category stores.
Key Features
- Drag-and-drop builder
- Over 100 ultra-modern templates
- Checkout securely
- 100+ payment gateways
- Robust SEO and marketing tools
- Shopify POS
Why It’s Among the Best
The combination of speed, security, and feature-rich integrations makes it one of the best ecommerce website builder India options.
2. Wix – Perfect for Beginners
Wix is a friendly-for-beginners ecommerce store builder featuring a well-known visual editor and beautifully designed templates.
Best For:
Creative businesses, small shops, portfolio + store combinations.
Key Features
- Over 800 templates
- AI website builder
- APP Market
- Mobile-first design
- Reasonable price
Highlight
Wix also has an e-commerce website builder no-cost option, with fewer features, which is excellent for new sellers.
3. WooCommerce – For WordPress Lovers
WooCommerce is the most flexible e-commerce plugin for WordPress and one of the best choices available for developers and bloggers.
Best For:
Content-driven stores, digital product sellers, blogging + ecommerce sites.
Key Features
- Free core plugin
- Open-source customization
- SEO Dominance
- Thousands of integrations
If full control is what you want, then WooCommerce coupled with WordPress hosting is easily one of the best website builder India solutions.
4. BigCommerce – For Large-Scale Stores
BigCommerce is known for handling large catalogs and high volumes of traffic.
Best For:
Growth-oriented brands, enterprise-level businesses
Key Features
- Multichannel selling: Amazon, Flipkart, Instagram
- No transaction fees
- Advanced SEO
It is one of the most powerful e-commerce website builder platforms for scaling.
5. Dukaan: India’s Fastest Store Builder
Till date, Dukaan has been used throughout India to help any user build an online store in less than 30 minutes.
Best For:
Local sellers, wholesalers, small business owners.
Key Features
- 1-page checkout
- WhatsApp Store
- Loading Pages Fast
- Digital catalog
If you seek the fastest setup, Dukaan will be one of the best ecommerce website builder india options.
6. Instamojo – Best for Small Businesses & Creators
Instamojo operates as both a payment gateway and an e-commerce store builder, suiting the needs of solo-preneurs and small brands best.
Best For:
Creators, home businesses, digital downloads
Features
- No coding is required.
- Integrated Payment
- Price-friendly plans
- Smart store upgrades
7. Squarespace – Best for Premium Design
Squarespace works best for brands prioritizing design aesthetics.
Best For:
Fashion brands, photographers, luxury products, lifestyle stores.
Features
Award-winning Templates
Visual merchandising
Built-in Marketing Tools
It is used all over the world and considered a premium e-commerce website builder.
8. Magento (Adobe Commerce) — For Large Enterprises
Magento is a developer-friendly, open-source giant with limitless customization options.
Best For:
Enterprise, technology-heavy stores, custom-made e-commerce systems
Features
- Scalable architecture
- Strong Security
API integrations
It’s not for beginners, but perfect for custom enterprise e-commerce configurations.
9. Zoho Commerce – Built for Indian Businesses
From the suite provided by Zoho, Zoho Commerce offers sellers from India a robust tool to construct their ecommerce platform.
Best For:
SMEs, digital-first companies, Zoho CRM users.
Features
- Seamless Zoho Integrations
- GST-ready billing
- AI-driven recommendations
This is one of the most underrated yet extremely effective options for best website builder India.
10. OpenCart — OpenSource & Developer Friendly
OpenCart is highly customizable, and it’s a lot more appropriate for businesses that have technical support.
Best For:
Stores that require customized functionalities.
Features
- Multistore support
- Free core system
- Many add-ons
Great choice when open-source flexibility is needed for an ecommerce website builder.
11. PrestaShop – Free & Feature-Rich
PrestaShop is a powerful, open-source free ecommerce website builder that enjoys strong community support.
Best For:
Affordable projects, professional developers, startups.
Features
- Free download
- Multilingual
Strong catalog features
12. Weebly – Simple & Affordable
Weebly is an online website platform owned by Square, providing a seamless and easy website creation process that is suitable for new businesses.
Best For:
Beginners, low-budget businesses.
Features
Light drag-and-drop editor
Integrated shipping tools
It’s a good choice for simple shops.
13. Shopify Lite – For Social Media Sellers
Shopify Lite lets you create a mini-store where you can sell through social channels like WhatsApp, Instagram, & Facebook.
Best For:
Creators, influencers, small sellers.
Features
- Sell anywhere
- Embedded buy buttons
- Safe checkout
Perfect if you don’t need a full store yet.
14. Google Sites + Add-ons
If one searches for completely free options, Google Sites with e-commerce plugins, such as PayU, Razorpay, and Ecwid as a basic store.
Best For:
Those beginners who would like to have an e-commerce website builder set up for free.
Features
- Free hosting
- Easy setup
- Integrations available
15. Ecwid – Sell Anywhere Online
Ecwid can turn any site into a full online store or act as an ecommerce store builder on its own.
Best For:
Existing websites that require e-commerce functionality.
Features
- Add to any platform
- Instagram & Facebook shop
- Real-time shipping
- Great for expanding existing sites.
Comparison Table of 15 Best E-commerce Website Builders in India
| Platform | Best For | Ease of Use | Pricing | Highlights |
| Shopify | D2C brands | 5/5 | Medium | Best for scaling |
| Wix | Beginners | 5/5 | Low–Medium | Visual editor |
| WooCommerce | WordPress users | 4/5 | Free + Add-ons | Fully customizable |
| BigCommerce | Enterprise brands | 4/5 | Medium–High | Multi-channel selling |
| Dukaan | Small India sellers | 5/5 | Low | Fastest setup |
| Instamojo | Small creators | 5/5 | Low | Smart tools |
| Squarespace | Luxury/Deluxe brands | 5/5 | Medium | Pretty templates |
| Magento | Enterprise | 3/5 | High | Unlimited customization |
| Zoho Commerce | SMEs | 4/5 | Medium | GST-ready |
| OpenCart | Developers | 3/5 | Free | Open-source |
| PrestaShop | Developers | 4/5 | Free | Powerful catalog mgmt |
| Weebly | Beginners | 4/5 | Low | Easy builder |
| Shopify Lite | Social selling | 5/5 | Low | Sell on social platforms |
| Google Sites | Free users | 4/5 | Free | Easy setup |
| Ecwid | Add-on stores | 5/5 | Low | Sell anywhere |
How to Choose the Best E-commerce Website Builder?
✔ Define your business size
Small businesses: Wix, Dukaan, Instamojo
✔ Mid-sized brands → Shopify, WooCommerce, Zoho
Large enterprises → Magento, BigCommerce
✔ Consider your growth plans
If you plan on scaling quickly, check out Shopify versus BigCommerce.
✔ Confirm support of payment gateway
Ensure support for Razorpay, Paytm, Cashfree, Instamojo, CCAvenue etc.
✔ Look for SEO and marketing tools.
Important for long-term growth.
Conclusion
With so many choices around, picking up the correct ecommerce website builder India will get your online business set for the future. Be it a brand new startup or an established brand, all the above 15 platforms have something to offer for any budget, business type, and level of expertise.
For beginners: Wix, Dukaan, Instamojo
For mid-level stores: Shopify, WooCommerce, Zoho Commerce.
For enterprise: BigCommerce, Magento
Go with the builder that matches your business goals, growth plan, and budget, and success automatically follows.
Need a highly performing, nice-looking, and fully optimized e-commerce website? At Logixbuilt Solutions, we help businesses launch high-performance online stores by utilizing Shopify, WooCommerce, Magento, Wix, and custom e-commerce platforms.
FAQ
1. Which is best website builder for online store in India?
Of course, the choice for best website builder for online store is going to depend upon your specific needs. Shopify provides the best overall for professional stores, Wix and Dukaan are really good for beginners, while WooCommerce hits the spot if the store is WordPress-based.
2. Are there any free ecommerce website builders available in India?
Yes, most of them have a free version: for example, Wix, Google Sites, PrestaShop, and OpenCart. Still, full e-commerce features in each of them will only be possible by upgrading.
3. What is the best ecommerce website builder for beginners?
Wix, Dukaan, and Instamojo are considered very easy for beginners because of their simple drag-and-drop editor that has ready templates.
4. Can an ecommerce store be built without coding?
Absolutely, you can create a full online store without coding on each major platform available: Shopify, Wix, Dukaan, Squarespace, among others.
5. Which online website builder would suit best for large-scale ecommerce?
BigCommerce, Shopify Plus, and Magento are best for large businesses and fast-growing brands because of the scalability and advanced features of these platforms.
